AGENDA
TBD
12:00 PM

1 Silber Way, 9th Floor
Boston
TAtech Registration Desk OpensMetcalf Trustee Center
Boston University
1:00 PMJoint TAtech-DirectEmployers Programmatic 101 Program Begins
A jargon-free introduction to programmatic ad buying
6:00 PMJoint TAtech-DirectEmployers Programmatic 101 Program Concludes
6:00-8:30 PMWelcome ReceptionLocation TBD
TBD
7:30 AMTAtech Registration Desk OpensMetcalf Trustee Center
7:30-9:00 AMContinental Breakfast & Networking
9:00 AMWelcome to the Programmatic Summit
Chris Forman, CEO Appcast
9:15-10:00 AMKeynote Presentation
How is technology changing the customer experience online?
10:05 AM-12:00 PMPresentations, Panels & Case Studies
What’s the current state-of-the-art in programmatic products for recruitment?
12:00-1:30 PMLunch & Networking

1:30-3:00 PMPresentations, Panels & Case Studies Continue
What are the lessons learned & remaining challenges in implementing programmatic ad buying
3:00-3:30 PMCoffee Break & Networking
3:30-4:15 PMModerated Discussions
Pick one or sample both

What are the biggest obstacles to the acceptance and use of programmatic ad buying in recruitment?

What does the introduction of programmatic ad buying mean for the future of recruiters?
4:20-5:05 PMClosing Keynote
5:10-5:15 PMClosing Thoughts/strong>
Chris Forman, CEO Appcast

We are pleased to offer Analysts and the Press complimentary registration.
Please contact ceo@tatech.org for the special registration code.

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