Automattic announces Newspack, a next-gen news publishing platform backed by Google

News Feed parent company Automattic has announced a new publishing platform for news sites, designed to help small-to-medium sized publications generate more revenue.

The initiative, which is called Newspack by, is launching in partnership with News Revenue Hub and Spirited Media. But interestingly, Newspack is backed by $2.4 million in funding from big names including Google, through the Google News Initiative it launched last March — Google actually contributed half the funds. Other contributors include The Lenfest Institute for Journalism ($400,000), ConsenSys ($350,000), and The John S. and James L. Knight Foundation ($250,000). Another as-yet unnamed source is expected to throw in another $200,000 later this month.

This funding will be used to see the project through its first year in operation.


WordPress needs little introduction — it is now thought to power at least 30 percent of the Web, though this includes both the non-hosted open source blogging software available through, and


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