Automattic announces Newspack, a next-gen news publishing platform backed by Google

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WordPress.com parent company Automattic has announced a new publishing platform for news sites, designed to help small-to-medium sized publications generate more revenue.

The initiative, which is called Newspack by WordPress.com, is launching in partnership with News Revenue Hub and Spirited Media. But interestingly, Newspack is backed by $2.4 million in funding from big names including Google, through the Google News Initiative it launched last March — Google actually contributed half the funds. Other contributors include The Lenfest Institute for Journalism ($400,000), ConsenSys ($350,000), and The John S. and James L. Knight Foundation ($250,000). Another as-yet unnamed source is expected to throw in another $200,000 later this month.

This funding will be used to see the project through its first year in operation.

Obstacles

WordPress needs little introduction — it is now thought to power at least 30 percent of the Web, though this includes both the non-hosted open source blogging software available through WordPress.org, and

 


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