Driving Game Growth & Into the Metaverse
The global game market grew 19.6% to $174.9 billion in 2020, and the lion’s share is now mobile gaming, according to Newzoo. And the research firm has now revealed the top trends to watch in 2021.
The market could grow to $217.9 billion by 2023, but first the industry will have to get through what is still a challenging market. Here’s Newzoo’s top five trends for mobile games.
1. The removal of Apple’s Identifier for Advertisers (IDFA) may change the face of mobile marketing
Apple’s iOS 14 changes have the potential to disrupt app publishers’ capability to market themselves effectively and monetize through advertising, Newzoo said. The