PlaySight trained AI on thousands of hours of videos to understand sports

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Sports analytics, which refers to the use of data and statistics to measure the performance of players (or teams) and make informed coaching decisions, is an enormous market. Grand View Research pegs its worth at $4.6 billion by 2025, expanding at a compound annual growth rate of 31.2% from 2019.

Perhaps unsurprisingly, startups are pursuing it with gusto, and one of the pack leaders is PlaySight. The Tel Aviv-based company keeps a low profile, but it’s raised $26 million in capital since its founding in 2010 (and plans to raise again in the coming months) from SoftBank, Navar Corporation, Verizon Ventures, pro golf legend Greg Norman, and other backers. Moreover, it counts among its customers the NBA’s Boston Celtics, Golden State Warriors, and Toronto Raptors, as well as over 80 other NCAA and NJCAA (National Junior College Athletic Association) programs and the United States Tennis Association’s National Campus.

At the


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