You know what feels really good? When I work on something that ends up getting used and appreciated by others. You know what feels lousy? When I work on something that ends up unused and unappreciated by others.
We all want to do work that matters, but not all of our work ends up resonating across the organizations we work for. There are times when we spend hours on a project or initiative, only to watch it land with a dud. Then there are times when the results of our efforts get snatched up like gold.
The best way to ensure the latter is to communicate more. When we shorten feedback loops, allowing others to preview and inform what we’re working on, we increase our odds of ending up with gold.
So the question becomes, why don’t we do that more often? Too often, we toil in the vacuum of
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