SurveyMonkey aligns with ServiceNow on digital business transformation

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ServiceNow and SurveyMonkey today announced that they have teamed up to make it simpler for organizations to employ surveys and better gauge the impact digital business transformation initiatives are having on their organization.

As a consequence of the alliance, business leaders will be able to better understand how employees and end customers perceive any change a business makes — without having to launch a separate application. The alliance comes at a time when SAP is moving toward spinning out rival Qualtrics as an independent public company with a valuation of $14.4 billion. Medallia and Zoho are among other rivals that provide standalone tools for tracking customer and employee experiences using surveys.

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