A weekly summary of trending news & commentary for busy talent acquisition technology execs and professionals.
“Department store and advertising pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” This was absolutely true when he said it back in the late 1870s. It is not true today.
Today, MarTech (Marketing Technology) has all but replaced traditional advertising as the best way to get your message to a targeted audience (I’m going to take some heat for saying this – it’s heresy, but the numbers don’t lie). In most cases, campaign results can be accurately measured. And you guessed it: Google and Facebook are the two premier providers of paid targeted messaging.”
Shelly Palmer, Breaking News: Facebook Ads Work, September 24, 2017
Job Boards & Social Media Sites
This just in from engadget: “LinkedIn is synonymous with email spam for many users, and their latest announcement isn’t going to help their reputation. According to Recode, the company (which is now owned by Microsoft) is going to start selling autoplay video ads that users will see in their feeds. The good news here is that the videos will play without sound.”
HealthcareSource, a provider of talent management solutions for the healthcare industry, launched HealthcareSource Job Board, joining an already very crowded segment of the market. The site is linked to the company’s applicant tracking system, HealthcareSource Position Manager, and claims to already have 50,000 open jobs posted online.
Seasoned, a start-up job board for food service workers, announced the completion of a $20 million Series A financing round led by TPG Capital. Describing itself as “a food service community,” the site is designed to connect workers with jobs and career development opportunities. Its goal is to improve the lives and livelihoods of those in the food service field, from cooks and dishwashers to servers and hosts. The company also announced that former Lynda.com executives Andrew Wait and Madhav Mehra will join the company as executive chairman and president, respectively.
Vangsters has launched as a job board for the cannabis industry. Its home page job scroll offers jobs for a Marketing & Sales Intern at the Daily Marijuana Observer, a Customer Service Rep at the Mankind Cooperative, an Edible Cook at Mountain High Products/ WanaBrands, and even a Recruiter at an unspecified cannabis employer. The weed job market is apparently smokin’!
Sourcing, Matching, Assessing Technology
Crowded Refresh has launched as a tool for revitalizing moribund resume databases. It’s not the first time someone has tried to breathe life into the zombie candidates stacked in the dead zones of ATS databases. There are two differences in Crowded’s approach that may make it successful: first, it updates candidate profiles using an AI/ML-based people crawler and second, it then uses a chatbot to connect with prospects to see if they’d be interested in applying for jobs that match their current qualifications.
ENGAGE Talent introduces ENGAGE ME!, a recruitment Marketing Engine that empowers recruiters to more effectively reach passive candidates. Fueled by artificial intelligence and predictive analytics, ENGAGE ME!: uses specifications set by the recruiter to source qualified passive candidates who are most likely to be interested in changing jobs; provides candidate insights, talking points and email subject lines that maximize the recruiter’s chances to get a specific candidate to engage; and measures five key areas related to voluntary turnover and their potential to resonate with the candidate.
KellyOCG(R), the outsourcing and consulting group of Kelly Services, today announced a partnership with Job Pal, a European start-up company that creates customized chatbots to assist organizations with their recruiting process. As a result of the partnership, KellyOCG is incorporating chatbot technology into its diverse suite of talent solutions.
AI & Machine Learning Solutions
Breezy.HR, an end-to-end recruiting software platform, has launched Hello, a recruiting chatbot. Similar to other products in the market, such as Crowded, GoBe, Mya, and Olivia, Hello aims to have a virtual conversation with a prospect that moves them through the hiring funnel. The goal in these products is to replace the grunt work normally done by recruiters, while more effectively engaging with candidates.
Paradox Olivia is the new brand for Recruiting.ai and its recruiting assistant Olivia.
TalentWorks was featured in FastCompany. The article says the AI-based job-matching platform is designed “to give the job seeker–not the employer–an edge in order to land an offer.” Specifically, it promises to land an interview for job seekers within 60 days for a fee of $70.
Standards & Best Practices
ManpowerGroup Solutions today launches its first Total Workforce Index™ (TWI) report. The report summarizes the findings of the TWI, the only index of its kind to use a high-tech, high-touch approach. Expert insights are combined with a proprietary formula to compare the workforce potential of markets and help companies ensure their workforce strategy is aligned with their business goals. In a global analysis of 75 markets, the TWI identifies those countries where workforce skills, productivity and labor regulation make it most favorable to conduct business.
TAprose and TAtech Global News Bulletin are brought to you by TAtech: The Association for Talent Acquisition Solutions.
Mark Your Calendars! TAtech’s 2018 events include:
• February 12-13, 2018 Scottsdale, Arizona USA: The TAtech Leadership Summit on AI/Machine Learning in Talent Acquisition – the only conference totally focused on the capabilities and impact of AI/ML/NLP in recruitment.
• March 13-14, 2018 Dublin, Ireland: TAtechEurope 2018 – the premier event for recruitment advertising and technology thought & business leaders in Europe, the Middle East and Africa.
• April 18-19, 2018 Las Vegas, Nevada USA: The TAtech Spring Congress & Meetup – a unique conference designed to maximize opportunities for B2B networking, trending topic discussions and the exploration of partnerships and business opportunities.
• June 5-6, 2018 Minneapolis, Minnesota USA: The TAtech Leadership Summit on Programmatic Ad Buying – the only conference totally focused on the technology and applications of programmatic ad buying by both publishers and advertisers.
• September 26-27, 2018 Bourbon Street New Orleans, Louisiana USA: The TAtech Fall Congress & World Job Board Forum – the only conference that brings together the global thought and business leaders of the TA technology industry.