TAtech & DirectEmployers Conduct Global Survey of the Corporate Tech Stack
TAtech: the Association for Talent Acquisition Solutions announces the publication of the Final Report of a global survey of employers and industry solution providers conducted in late 2018 and early 2019. A joint initiative with DirectEmployers Association, the survey explores respondents’ views of the current composition and performance of the tech stack in companies as well as their views of what the future holds for employers’ acquisition and application of talent acquisition technology. The survey was sponsored by PandoLogic.
The Final Report provides greater visibility into both the development of frameworks, languages, protocols and standards for the tech stack and the integration and improvement of communication among the software within the stack. In addition, it also contrasts and compares perceptions among employers and solution providers concerning technology developments, business plans and talent acquisition strategies in the present and the next two years.
For example, at the top of the talent acquisition technology stack, the preferred technology for employers was social media marketing tools, selected by over two-thirds of the respondents (68 percent). Rounding out the top three responses were recruitment marketing automation / CRM systems, selected by 44 percent of respondents, and programmatic advertising / employer branding tools, selected by 34 percent of respondents. Almost one-in-five of the employers in the survey (18 percent) said they were not currently using any of these solutions in their tech stack.
Among solution providers participating in the survey, in contrast, the leading technology in the top band of the tech stack was recruitment marketing automation / CRM systems, cited by almost half of the respondents (43 percent). It was followed by email marketing platforms at 39 percent of the respondents and programmatic advertising / employer branding tools at 29 percent. Social media marketing tools and brand / reputation management platforms were the least cited technologies at 14 percent each.