Peter Weddle
Data: Meet ad creative
From TikTok to Instagram, Facebook to YouTube, and more, learn how data is key to ensuring ad creative will actually perform on every platform.
In the data science community, we’re witnessing the beginnings of an infodemic — where more data becomes a liability rather than an asset. We’re continuously moving towards ever more data-hungry and more computationally expensive state-of-the-art AI models. And that is going to result in some detrimental and perhaps counter-intuitive side-effects (I’ll get to those shortly).
To avoid serious downsides, the data science community has to start working with some self-imposed constraints: specifically, more limited data and compute resources.
A minimal-data practice will enable several AI-driven industries — including cyber security, which is my own area of focus — to become more efficient, accessible, independent, and disruptive.
When data becomes a curse rather than a
