Peter Weddle
Data: Meet ad creative
From TikTok to Instagram, Facebook to YouTube, and more, learn how data is key to ensuring ad creative will actually perform on every platform.
Data management platform Ataccama today announced it has acquired data visualization provider Tellstory. Terms of the deal were not disclosed.
The data visualization tools will make it simpler for end users to surface insights from data residing in the Ataccama ONE Gen2 platform, Ataccama CEO Michal Klaus said.
Tellstory will be made available as a multi-tenant tool, with a free version provided to Ataccama ONE Gen2 GA customers next month. Tellstory will be more tightly integrated within Ataccama’s data management platform later this year, Klaus added.
The Ataccama ONE Gen2 platform is an expert system that has been optimized to manage large volumes of disparate data, Klaus said. It enables organizations to create
