Peter Weddle
Beyond the app store: Why mobile games need a multi-platform strategy
Learn how to go beyond the tried-and-true pathways to improve discoverability, create community, and scale your mobile business.
As part of its earnings report today, Activision Blizzard revealed that the Call of Duty had its strongest year ever in 2020. The series had over 100 million monthly average players during the year, and net bookings were at about double what they were in 2019.
Call of Duty has been an annual franchise for over a decade, and each installment becomes one of the best-selling games (if not the best-selling game) of its year. Lately, the franchise has become more versatile than ever. On top of yearly premium release, Call of Duty Mobile (which just had its best quarter ever) gives phone players a free-to-play version of the shooter. Warzone, meanwhile, is a console
