Peter Weddle
Beyond the app store: Why mobile games need a multi-platform strategy
Learn how to go beyond the tried-and-true pathways to improve discoverability, create community, and scale your mobile business.
Electronic Arts reported strong earnings today for the third-fiscal quarter ended December 31 as it relied on proven franchises for its all-important holiday-selling season.
EA also confirmed that it will ship a Battlefield game in the fiscal year ending March 31, 2022. Michael Pachter, an analyst at Wedbush Securities, said that EA beat expectations and raised full-year guidance.
The publisher didn’t have a brand new blockbuster game available during the quarter, and so it relied on titles such as Apex Legends’ Season 7 and FIFA 21 and its Ultimate Team mode. Like other video game companies, EA enjoyed a surge in users during the pandemic, and they are more engaged with games
