Educate Your Customers on Product Implementation

Peter Weddle

According to research reports, one-in-two implementation projects for new IT products fail, and the product being introduced is at fault just 3 percent of the time. And yet, who gets blamed? The solution provider, of course.

How can you avoid taking the hit for a customer’s lack of implementation knowledge? Educate them. Give them the TAtech Talent Technology Implementation Handbook & Job Aid. That one (inexpensive) gift will make you a better partner in their eyes and them a more effective partner in introducing your product. Bottomline: they’ll be happier with your product and you’ll be positioned for additional sales in the future.