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Engaging Through Storytelling: The New Currency for Talent Leaders

By
Peter Weddle
May 19, 2025

“Sometimes, you can’t even get a manager to meet for the intake alignment meeting, the crucial first step to agree on role requirements. Without it, the process breaks down,” says Katrina Collier, a recruiting veteran with over 20 years’ experience and the author of The Robot-Proof Recruiter and Reboot Hiring. She laments that “respect has gone” for talent acquisition.

“We used to be respected as the people who hire the people who decide the company’s fate. Now, with AI, the attitude is ‘do more with less.’ We can’t even get to the starting point—that first conversation where we ask, ‘How can we help you look ahead? Can we join the process earlier? Can we share the data we have? We know the market, will you listen to us?’”

Before we chalk this up to a C-suite problem, a state-of-the-economy problem, or a technology-changing-everything problem, let’s pause. Our experts argue the real challenge is that TA isn’t speaking up for itself, and must sharpen its voice to claim its rightful seat at the table.

To read a post on JobSync.io, a TAtech Member company, click here.

By
Peter Weddle
May 19, 2025
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