Peter Weddle
The power of data in gaming’s red-hot market
Learn how to seize the power of data to attract and keep players, create personalized gaming experiences, and cash in on the industry’s seismic growth.
Video game sales continued expanding rapidly in February, according to industry-tracking firm The NPD Group. This was due to ongoing excitement for the latest console hardware and a major new release from Nintendo. The business of games in the United States generated similar numbers in January, so the industry is kicking off 2021 with a winning streak.
“February 2021 consumer spending across video game hardware, content, and accessories reached a February record $4.6 billion,” NPD analyst Mat Piscatella said. “[That is] 35% higher when compared to a year ago.”
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