Peter Weddle
Data: Meet ad creative
From TikTok to Instagram, Facebook to YouTube, and more, learn how data is key to ensuring ad creative will actually perform on every platform.
Twitter earlier this month announced it would be expanding its partnership with Google, moving more data and workloads from its servers to the Google Data Cloud.
While Twitter doesn’t yet have plans to port its entire infrastructure to the cloud, its growing relationship with Google’s Data Cloud highlights some of the key challenges companies face as their data stores grow and how employing the right cloud strategy can help them solve these challenges.
From on-premise to the cloud
Before its interest in the cloud, Twitter had long been running on its own solid IT infrastructure. Servers and datacenters on five continents stored and processed hundreds of petabytes of data, served hundreds of millions
