Peter Weddle
Data: Meet ad creative
From TikTok to Instagram, Facebook to YouTube, and more, learn how data is key to ensuring ad creative will actually perform on every platform.
Nextmv, a provider of optimization and modeling tools that enable developers to automate decision-making within an application, today revealed it has raised $8 million in a series A round of funding.
The tools Nextmv provides trace their lineage back to route optimization research the company founders conducted while working for Grubhub, Nextmv cofounder and CEO Carolyn Mooney said.
Based on that experience, they realized developers would benefit from a set of tools to make the algorithms required to, for example, optimize logistics for a fleet of trucks, Mooney said. Those offerings are Hop, an optimization and modeling tool, and Dash, a tool for experimenting with simulations. The company also has a free Fleet Routing
