Peter Weddle
The power of data in gaming’s red-hot market
Learn how to seize the power of data to attract and keep players, create personalized gaming experiences, and cash in on the industry’s seismic growth.
In the United States, Sony and Microsoft are selling every new-generation console that they produce. Those sales combined with Nintendo Switch’s historic momentum pushed February hardware sales to their highest point in a decade, according to industry-tracking firm The NPD Group.
“Monthly sales of video game hardware increased 121% when compared to February 2020, to $406 million,” NPD analyst Mat Piscatella said. “This is the highest total for a February month since the $468 million reached in February 2011. Year-to-date hardware spending totaled $724 million, an increase of 130% compared to a year ago.”
Once again, the Switch had an advantage over the competition thanks to the maturity of
