Peter Weddle
Data: Meet ad creative
From TikTok to Instagram, Facebook to YouTube, and more, learn how data is key to ensuring ad creative will actually perform on every platform.
The need to analyze transaction data is still the dominant use case influencing the selection of one analytics infrastructure platform over another, but a new report makes it clear that use cases involving data science and video are starting to play a bigger role.
Based on a survey conducted by Dresner Advisory Services of 641 decision makers who are involved in selecting analytics applications, the 2021 Analytical Data Infrastructure Market Study found that more than 84% of respondents have analytic workloads and workflows based on transactional data sources, followed most often by Excel/CSV data (69%) and metadata (65%).
The report identifies the criteria that organizations are using to determine which analytics infrastructure platform to
