Peter Weddle
Beyond the app store: Why mobile games need a multi-platform strategy
Learn how to go beyond the tried-and-true pathways to improve discoverability, create community, and scale your mobile business.
Merger mania has come to games, and a big window is open for public offerings in the stock market. That translates to a historic opportunity for the game industry. We’re seeing a stampede to grab the money, which is available because investors have realized that gaming has gone mainstream as a form of entertainment, and it’s a haven during the pandemic.
More than 30 game-focused venture capital funds are investing money in game startups. Public market investors are pouring money into initial public offerings (IPOs), special purpose acquisition corporations (SPACs), and direct listing offerings (DLOs). Tilting Point is pouring user-acquisition money into games so that smaller companies can become the next generation of big companies
