Peter Weddle
GamesBeat Summit 2021
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April 28-29, 2021
The weekday is the new weekend when it comes to gaming. More people are now playing games during the week than on the weekend, according to an annual report by game engine maker Unity.
The report found the difference between weekday and weekend gaming in 2020 increased by 52% in weekday’s favor. Unity said there are more than 2.8 billion monthly active users who play games or apps built on Unity, and the new report represents the company’s largest data dive on COVID-19’s impact on gaming. Unity said its survey found that 61% of game developers are using Unity, and Unity collected the data from Unity Ads, DeltaDNA, Multiplay, and Vivox.
The report said that creating new content should still be
