Peter Weddle
Data: Meet ad creative
From TikTok to Instagram, Facebook to YouTube, and more, learn how data is key to ensuring ad creative will actually perform on every platform.
Vivun provides a software-as-a-service (SaaS) platform dubbed Hero that automates the management of presales processes. Today the company revealed it has garnered $35 million in additional funding via a series B round led by Menlo Ventures.
While customer relationship management (CRM) software is widely employed to manage sales processes, applications optimized for presales teams — made up of engineers who often have more insights into which deals are likely to close than other members of the sales team — are not widely deployed, Vivun cofounder and CEO Matt Darrow said.
Vivun is focused on presales processes that are especially critical in IT sales involving software and increasingly complex IT infrastructure platforms. The company counts
